Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge

by Geoffrey A. Moore


This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.

About the Author:
Formerly a partner with Regis McKenna Inc., Geoffrey A. Moore is now president of his own firm, Geoffrey Moore Consulting, and founder of The Chasm Group. His firm teaches and facilitates the use of the group's models for developing marketing strategies. The company has conducted over two hundred engagements with clients including Aldus, AT&T, Bay Networks, Digital Equipment Corporation, Hewlett-Packard, IBM, NeXT, Oracle, PeopleSoft, Sun, Sybase, and Unisys, as well as numerous start-ups in search of their first tornado. Moore is also the author of Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers, which highlights the key challenges facing venture capitalists in today's business world.
Moore holds degrees in literature from Stanford University and the University of Washington. He is a frequent speaker at industry conferences and also lectures at business schools, where Crossing the Chasm is often a required textbook. He resides with his wife Marie in Palo Alto, California.



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