Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge

by Geoffrey A. Moore

 

This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.

About the Author:
Formerly a partner with Regis McKenna Inc., Geoffrey A. Moore is now president of his own firm, Geoffrey Moore Consulting, and founder of The Chasm Group. His firm teaches and facilitates the use of the group's models for developing marketing strategies. The company has conducted over two hundred engagements with clients including Aldus, AT&T, Bay Networks, Digital Equipment Corporation, Hewlett-Packard, IBM, NeXT, Oracle, PeopleSoft, Sun, Sybase, and Unisys, as well as numerous start-ups in search of their first tornado. Moore is also the author of Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers, which highlights the key challenges facing venture capitalists in today's business world.
Moore holds degrees in literature from Stanford University and the University of Washington. He is a frequent speaker at industry conferences and also lectures at business schools, where Crossing the Chasm is often a required textbook. He resides with his wife Marie in Palo Alto, California.

 

 

Click Title Above for Book Information

 

 

 

 

Amazon.com Hot 100
The 100 titles Amazon.com customers couldn't live without in the last 24 hours. Updated hourly.

Amazon.com Hot 100
Save up to 30% on the 100 bestselling music CD's at Amazon.com. Updated hourly.

Music Essentials

Our recommendations for the best CD's from the best artists.
Whether you're thinking of exploring an unfamiliar style or already building a focused collection, our Essentials pages can streamline your musical search. From alternative music to zydeco, bebop to hip-hop, the Essentials will lead you to the hundreds of artists and thousands of recordings that matter.

 

Amazon.com is pleased to have OxfordBooks.com and Dr. Holleman Booksellers in the family of Amazon.com associates. We've agreed to ship products and provide customer service for orders we receive through special links on Dr. Holleman Booksellers.
Amazon.com associates list selected books and music in an editorial context that helps you make the right choice. We encourage you to shop at Dr. Holleman Booksellers often to see what new items they've selected for you.
Thank you for shopping with an amazon.com associate.
Sincerely,
Jeff Bezos, President Amazon.com